Copywriting

Explicit Exhibit required an edgy yet professional tone to attract on-brand partners. By laying out the critical information and the benefits of partnership in a clear, concise, and sometimes funny way, I delivered youthful energy while maintaining an air of expertise.

In order to elevate the brand of a Jay Tol Art, a custom streetwear brand, I proposed a high concept exhibition and partnership with the New York School of Aikido Martial Arts. In my successful pitch, I drew similarities between the philosophy of Aikido and its ancient samauri origin warriors to the brand values and artistic process of Jay Tol Art.

Chris Carrino is a prolific NBA announcer who hosts an annual fundraising gala for FSHD, a type of Muscular Dystrophy. In 2019, I took over as the Creative Director of the event and provided a through-line for our deliverables. This deck presents our theme, activations, social media plan and the overall look for the event.

Each year, INVNT films INTOUCH, a video that focuses a storyline on a member of their team, recaps INVNT's latest business endeavors and boosts morale. In 2020 I was the co-creator of the INTOUCH pitch. This deck delivers our three storylines.

HOHA was created as a sponsor driven venture to produce an interactive exhibit centered on the cultural impact of cannabis. This deck delivers the trends, design and ROI of the HOHA's endeavor. It is intended to accompany a live pitch but can be understood without a speaker.

BWS Gallery needed an article to tie their exhibition together. This piece acknowledged the relevancy of the exhibition, the significance of the gallery and specific contributions each artwork held.

Boondoggle Productions needed a website to serve as a brand homebase an online store for its first installation, A Show of Violence. This website successfully achieved both.

boondoggleproductions.org

Explicit was an 8 day immersive exhibition dedicated to examining societies relationship toward sex. The event needed a supporting website to list works, host recap videos and present the programming schedule.

https://www.explicitexhibit.com

Rell Shmula is a musician based out of Greensboro, NC who needed a hub for his fans. He wanted to update them on new music and share his background. I was able to redesign his website and simplify the look while wordsmithing his content to be more reader friendly. Rell was extremely satisfied witht the turnaround time and the look and feel.

www.rellshmulamusic.com

Route 2 Clout brings industry leaders and artists together to perform, engage and network. I created a website and wrote the copy that continues to assert the mission, house the media from each show and serve as a home base for all participants and partners.

www.route2clout.com

Circle of Excellence is a top tier, vacation award that goes to the sales person of the year. This client asked for an opening video that unified its sales force, congratulated other award winners and set the stage for the next Circle of Excellence location to be revealed. This video treatment delivers on each.

SHRM or Society for Human Resources Management hosts an annual conference. In 2019 they asked for an opening video that reminded the audience of what SHRM does and why Human Resources is so important. They provided content and their brand guidlines. I was able to form a narrative and story around the pieces given.

In a mock brief for a script writing class, I was asked to create a Smart Watch commercial that was both funny and informative. I delivered a comedic and futuristic commercial that did just that.

Be Afraid is a coming of age short film script following a young woman who is haunted by a demon. The dark figure slithers over her shoulder whenever her social anxiety flares.

INVNT requested case studies examining the vision, creative perspective and results for three events. I researched the public perception, interviewed the team and wrote brand reinforcing content. I also changed the format. Recognizing casual readers dont stick around for long, I added the three prominent takeaways for each. Once a potential client finds the attributes they are looking for, they can take a deeper dive into the content.

The Buffalo Medical Corridor has been both praised and criticized for its placement on the Buffalonian community. Here, I took a look at the socioeconomic impact caused by the BMC.

People's Day is an exhibition curated by myself and a small team. It required a press release that informed the the media and surrounding community about the vision and goal of the event.

In an effort to revitalize their brand, this client asked for some ways to transform their product launch's scenic design. They wanted to involve technological advances in art, innovative gallery displays and a setting in which their device could be prove its ability to help to create art. I delivered each in this presentation.

Twitter requested ways to make Terminal 5 feel high-energy and on brand for their New Front event. I took a classic visual element of a concert and applied it to the entrance tunnel to the iconic venue.

Twitter requested activations that leveraged their many partnerships in order to sell their platform to adbuyers. I created experiential environments for two of their most prolific partnerships, Wallstreet Journal and Live Nation. Each emphasized the two company's best qualities and integrated Twitter's offerings.

This client planned to produce a video that set the stage for their device reveal. They wanted to tie in the enourmous, audience encompassing screens, their new iridescent color scheme and the different lifestyles of their audience. Here, I delivered storyboards for two videos that checked each box.

This client requested presentation enhancements for their award show as well as embellishments for their overall scenic environment. They wanted to energize the guests and make them feel important. Here, I compliled a few ideas for each deliverable.

UNYTS is a non-profit organization focused on organ donorship. They requested a PR campaign to grow their audience and ultimately drive organ donor registration up. Here, a small team and I put together a plan to promote UNYTS' cause and increase awareness.

Customer experience as an offering has become the cornerstone of many prolific brands. For my final undergrad collegiate paper I examined marketing trends and the experience economy.